“Design is so simple, that’s why it is so complicated.”
20+ YEARS OF EXPERIENCE
20+ YEARS OF EXPERIENCE
Over the course of her career, Foelker has adapted expertise in product design and business to new challenges, first to create digital transformation across sectors and then, with the addition of foresight training, to create digital innovation in the insurance industry.
Good for People = Good for Business
Design creates value — approaches, products, services, etc — that helps people live better lives.
Integrated into processes, decision-making, and strategy, design unlocks new opportunities and improves financial performance.
Areas of Expertise.
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Created by design, value is the dominant entry point to every consumer experience.
My design leadership in both low- and high- design maturity environments is proven, with experience guiding value creation in every type of market.
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Time-to-market, industry disruption, and business resilience all demand innovation designed with insights from strategic foresight.
Internationally-recognized for speculative design leadership, I can uncover new opportunities in any industry; next-generation value that can be built today.
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Narrative able to navigate organizational politics is a critical component to business success.
My success — founding a profitable start-up, scaling design at a low-maturity organization in a high-complexity industry — was fueled by clear and engaging story-telling.
Awards & Recognitions
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In 2024, my leadership brought American Family Insurance a win in the Americas Regional Finals, Insurer Innovation category.
We took the honors with our coverage calibration support solution, “PIRfy,” which transformed the personal insurance review process for AmFam agents.
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In 2024, I was awarded RISE’s inaugural Innovator of the Year recognition.
The Innovator of the Year Award is an accolade that celebrates outstanding contributions to the insurance industry through innovation and visionary leadership. This award aims to highlight and applaud individuals that have pioneered transformative solutions, setting new standards for the industry.
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In 2023, my leadership (and application-writing abilities) won American Family Insurance Group its first placement on Fast Company’s Best Workplaces for Innovators list (No. 71) – making it the only insurance category winner in the top 100.
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Speculative design piece that interpreted and presented a vision of what peacebuilding could be, based on the history of the UN’s actions, its current peace efforts, and imagined futures. Semi-finalist ranking issued by United Nations Department of Political and Peacebuilding Affairs (DPPA) and the Design Futures Initiative (DFI) in 2020.
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Certified by the Global Foresight Advisory Council (GFAC) to conduct trendspotting, horizon scanning and pattern-making that informs future scenarios and impacts business results.